When Will Ferrell Promotes your Brand at the Super Bowl with Hege V. Barnes
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Hege V. Barnes, Regional Director Americas, Innovation Norway
With an extensive global network from more than 20 years working in North America, Hege is an experienced leader, business developer, strategist, and marketer. Hege is responsible for the overall management of the operations in Canada, USA and Brazil of Innovation Norway, a government entity for trade and industries. Hege has built a solid team of experts that assists Norwegian companies and entrepreneurs enter, scale and grow successfully in the Americas, and that efficiently promotes Norway as a travel destination. Hege sits on the board of Nordic Innovation House-New York and the Norwegian American Chamber of Commerce, and have successfully founded the competence building scale-up program Entrepreneurial Marketing NY, as well as planned & spearheaded the hugely successful global marketing campaign for Disney’s Frozen, doubling the awareness and visitor growth for Norway from the American market. Hege has a Masters in International Business and love all aspects of creative development, innovative thinking and working with people and companies that strives to make a difference in the world.