The Human Element with David Schonthal

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Part 2 :

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David Schonthal is an award-winning Professor of Strategy, Innovation & Entrepreneurship at the Kellogg School of Management where he teaches courses on new venture creation, design thinking, healthcare innovation and creativity.

Along with his colleague Loran Nordgren, David is one of the originators of Friction Theory – a ground-breaking methodology that explains why even the most promising innovations and change initiatives often struggle to gain traction with their intended audiences – and what to do about it.  This work is popularized in David’s Wall Street Journal and National Bestselling book, The Human Element: Overcoming theResistance That Awaits New Ideas (Wiley).

Outside of Kellogg David has been a practitioner of entrepreneurship, design, and innovation for over 20 years. He has spent a decade working at world-renowned design firm, IDEO, and currently serves as an Operating Partner at 7Wire Ventures, a healthcare technology-focused venture capital firm and a Venture Partner at Pritzker Group Venture Capital, a consumer and enterprise-focused fund.  David is a Global Advisor at Design for Ventures (D4V), a Tokyo-based early-stage venture capital fund that invests in design-led Japanese startups.

He is a contributing writer to Forbes, Inc., Fortune and Harvard Business Review magazines, authoring articles on corporate entrepreneurship, innovation, change and business design and is a Distinguished Achievement Award Finalist for Thinkers50, an international organization that identifies, ranks, and shares the leading management ideas of our age.