Creating a lifestyle brand in L.A. + fueling a movement of recognition and appreciation - Brent Camalich

Brent Camalich, Episode 024

Founder & CEO, Dude. be nice

I'm a Collaborative Marketing professional who has taken a non-traditional path to my current position with DUDE. be nice as the CEO. This path includes exposure to a range of professional opportunities and experiences, such as: producing the 11:00 pm news for an award winning CBS affiliate, running the program for a summer camp, and leading experiential and strategic marketing initiatives at T-Mobile including the go to market strategy for T-Mobile's 4G network, and working with Walmart.com and Walmart stores to develop promotional plans for their mobile and CPG suppliers.

This unique background has allowed me to become a well-rounded marketer as I've been exposed to multiple facets of the discipline including: promotions, consumer research, experiential marketing, and pricing. I have a passion for bringing a brand/product to life through simple and creative strategies that evoke positive emotion and action.