The Point Of View Advantages : "Be The Go To" Miniseries Part 2 With Theresa Lina Interview by Jess Larsen

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Bio:

THERESA M. LĪNA has over twenty years of experience as a recognized Silicon Valley thought leader and strategist. She is the CEO of Līna Group, Inc., which specializes in market dominance strategy, and has been involved at Stanford University since 2006. She has served as chief strategy and marketing officer for several technology startups, has advised hundreds of companies, and began her career at Accenture, where she helped found, lead, and grow the firm’s communications industry group, now a multibillion-dollar business unit. Theresa is a frequent speaker and workshop leader on strategy, market leadership, innovation, and technology topics. She is the author of the best-selling book Be the Go-To: How to Own Your Competitive Market, Charge More, and Have Customers Love You For It.

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