The New $300 Million Startup Inside PwC with Tom Puthiyamadam

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Tom Puthiyamadam leads PwC Digital and their Consumer Markets Consulting business. As the Consumer Markets consulting leader he’s responsible for the growth and reinvention of PwC’s travel, hospitality, consumer goods, and retail practice.

As the Digital Product Leader, Tom created a new revenue model for PwC by driving the development and commercialization of digital product based solutions. He also built the firm’s global Experience Centers by acquiring and integrating creative firms, securing PwC as one of the world’s largest digital agencies, and the world’s largest mobile marketing agency according to AdAge Magazine. PwC was recognized as a leader in digital transformation, digital strategy, digital operations, digital products/service innovation, and customer and brand engagement consulting services by leading analyst firms including Gartner, Forrester and IDC.

Tom is a frequent contributor for national news media (Fast Company, Wall Street Journal, Business Insider, Forbes, etc), as well as a speaker at Fast Company’s Innovation Festival, Economists, HBR, Mobile World Congress, and author of leading thought leadership on digital transformation.

Learn more about Tom P. through his recent stories on LinkedIn and strategy+business.

Jess Larsen