Jobs to be done and Product Roadmapping with Jay Haynes

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Jay Haynes is the Founder & CEO of thrv.com, the first and only Jobs-to-be-Done (JTBD) software for product, marketing, and sales teams. Jobs-to-be-done product management helps CEOs align their product teams with customers to dramatically increase their effectiveness by reducing roadmap risk, accelerating revenue growth, and generating superior equity value. 

As an Award-winning executive with three decades of innovation and investing experience, Jay’s customers include Microsoft, Dropbox, eBay, Twitter, American Express, Oracle, Target, and Viacom among others. 

While at the Harvard Business School, Jay studied with Clay Christensen, who pioneered the concept of disruption and popularized the jobs-to-be-done innovation method. Jay graduated Phi Beta Kappa with the highest honors from Brown University, and he received his MBA with distinction from Harvard Business School.

LinkedIn: https://www.linkedin.com/in/jayhaynes/
Twitter: @jayhaynes
thrv: https://www.thrv.com
thrv LinkedIn: https://www.linkedin.com/company/thrv-com/
thrv Twitter: @thrvapp