Deeply Living Your Company's Story with Ty Montague CEO of Co Collective Interview by Jess Larsen

Click a logo to listen on your platform of choice or scroll down to listen here on the site:

Ty Montague is the cofounder and CEO of New York-based co:collective. co:collective is a creative and strategic transformation partner for purpose-led businesses. Co: has helped some of the world’s boldest companies on their transformation journey by working with leadership teams to identify their higher purpose and bring that purpose to life through action. Once a team aligns on their purpose, co: helps them design and deploy the new products, services and content to make that purpose real for their customers and for their employees. Founded in 2010, the co: team has been fortunate to work with some of the most inspiring and progressive organizations and business leaders in the world, including Google, YouTube, LinkedIn, IBM, MetLife, Microsoft, the ACLU, MOMA, Infiniti, Capital One, and Under Armour.

In a previous career in the advertising business, Ty was also an agent of positive change. As Co-President & Chief Creative Officer of J Walter Thompson North America, Ty and his business partner, Rosemarie Ryan, helped lead a 5-year transformation of that company. This effort culminated in JWT being named Adweek magazine’s 2009 Global Agency of the Year – the first award of its kind for JWT and its parent company, WPP. Before that, Ty launched and helped build the New York office of Bartle Bogle Hegarty, ran the New York office of Wieden + Kennedy, and worked at the New York office of Chiat Day. Over a 15-year period, Ty was fortunate to work with a blue-chip roster of companies including Nike, Ford, Mercedes-Benz, Coca-Cola, JetBlue, DIAGEO, Unilever and ESPN to name a few.

Ty is an author and frequent speaker on the topics of innovation, business transformation, and the power of story. His first book, True Story: How to Combine Story and Action to Transform Your Business, was published in 2013 by the Harvard Business Press.

Ty has been named one of the 50 most influential creative people of the past 20 years by Creativity Magazine, as well as one of the Top Ten Creative Minds in business by Fast Company magazine. 

Follow him on LinkedIn.